| This course emphasizes the application of statistics in decision making and planning for daily life and work. Statistical concepts and methods are studied without the need for formal proofs and with a broad range of examples and case studies taken from real life. Course material will include discussion of descriptive and inferential statistics, variables and types of data, data collection, presentation and analysis, simulation and sampling techniques, probability and counting rules, discrete and continuous probability distributions, frequency distributions and graphs, tests of statistical hypotheses, and analysis of variance. Advanced reading on currently important topics of interest within the business administration (strategy and intelligence) community. This course discusses the issues concerned with database design and implementation. Good database design helps ensure that the integrity of data is maintained; that the database operates efficiently and that the database effectively serves its business purpose. Topics will include: types of databases, SQL, Entity relationship modeling, distributed databases, object oriented databases and database administration. Defining terror, terrorism, and terrorists; the objectives and psychology of terrorism; nature and origins of terrorism – democratic ideals versus violent dissent; types of terrorist organizations and their methods in Asia; threats posed to the nation state by modern terrorism through its operations and effects; counter-terrorism policy and operations, effectiveness of short and long-term strategies being used against modern terrorism. The relevance and roles of decision making in military strategy; decision-making psychology; rational and irrational thinking processes; lateral and critical thinking techniques; methods of structuring and analyzing decision-making problems; decision-making tools; pay-off matrices, multifactor evaluation techniques, decision trees, analytic hierarchy process (AHP) for complex decision making, influence diagrams, mind maps; group-think and group decision making techniques. Objectives of operations research; historical background; operations analysis process, data collection, validation of models, sensitivity analysis and the applicability of models; military and defense operations analysis such as search, detection and damage assessment, simulation and wargames, cost effectiveness and cost benefit analysis, linear and integer programming, heuristic optimization, combat models and threat assessment; validation of results from operations research tasks and the implementation difficulties. Advanced statistical techniques useful in research; advanced probability theory; descriptive statistics; statistical inference, with emphasis on applications to many areas of research; one and two sample tests; non-parametric tests; linear and multiple regression; factor analysis; multi-dimensional scaling; discriminant analysis. Mission, vision and objectives of strategic management; qualities of a successful strategic plan; modern analytical methodologies: situation, target; path; successful strategic practices using logical steps: analysis, development, planning, implementation, evaluation, correction and adjustment; significant emerging trends in strategic management; formulation and implementation of strategic plans at government and defense/military levels, business, and functional strategies; practical tools to develop specific action plans against the uncertainties of the future; strategy as revolution (defeating mind sets) including case studies.
SI802 Quantitative and Qualitative Research Methodologies Quantitative research approaches and designs and the different qualitative research designs and approaches; positivism and interpretivism; design research approach; experimental research; survey research; non-reactive research; field research; historical-comparative research; triangulation; the measurement process. Modern marketing research frameworks and techniques for decision making, concerning communication strategies, channels, messages, and creative ideas. Students will develop the skills required to conduct and oversee qualitative and quantitative research, and interpret and analyze the results. Write a concise and interesting paragraph here that explains what this course is about Application of marketing knowledge to business decision making; value creation and value delivery in the context of customer-focused markets; new marketing practices and trends; tools for monitoring marketing trends; forecasting possible market changes. A nalysis of customer databases and information to profitably manage relationships with customers; gaining customer insights to develop precise business strategies and increase return per customer investment; customer segmentation, analysis of customer’s purchasing behavior and customer value; interactive marketing and its role to help provide marketers better access to customers and to understand and serve them better; how interactive communications tools can be integrated with other marketing communications principles to help acquire and retain loyal customers. Ethical issues in contemporary business life, which include business moral evaluation, the state-of-the-art business ethics thinking, corporate social responsibility (CSR), the laws governing business practices, currently relevant issues, such as fair and unfair competition, responsibilities towards employees, society and community, honesty and integrity in business, and the moral status of corporations. Write a concise and interesting paragraph here that explains what this course is about Foundation knowledge of global market and its importance; types of international marketing policy; analysis of target markets; global marketing planning; global marketing strategies and global brands; access to international markets; formation of regional free trade groups; government policy and role in promoting global exporters; intellectual property in global markets; and tendency in copyright and brand patent management of transnational companies. Overall picture of marketing and its various effects on business; scope, significance and conceptual development of market; business environment affecting marketing activities; target market study; market share; selection of target market; positioning of products; development and management of combination of markets; marketers' ethics. Format and establishment of business, business opportunities, laws and regulations concerning business; study of related components including, marketing, accounting, production, finance, human resources; functions and management of each component; and strategies for successful business operation. Components of business; setting business goals, making business plans, analysis of business environment, market, customers and competitors, market share, selection of target markets, financial estimate, financial analysis, production management, human resources management, business performance monitoring and evaluation, business operation, case studies to practice proposing ideas for business operations together with business plans and business plan analysis.
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